Who is Real Lyfe Fitness coaching for?

Real Lyfe Fitness coaching is built for adults 35+ who are ready to stop starting over and build sustainable results. We specialize in women and men navigating busy lives, hormonal changes, and the physical demands of being over 35. Our coaches have decades of combined experience working with everyone from first responders and fighters to everyday women finding their strength again.

What makes Real Lyfe Fitness different from other online coaching?

Real Lyfe Fitness is a two-coach team — Carl and Ashley — who specialize exclusively in the 35+ demographic. Carl brings multi-certified coaching credentials spanning tactical conditioning, nutritional coaching, and over 20 years of experience. Ashley brings lived experience as a woman in her 40s navigating the same challenges as the women she coaches. Together they provide whole-person coaching covering fitness, nutrition, lifestyle, and mindset.

Can I work out at home with Real Lyfe Fitness?

Yes. All Real Lyfe Fitness programs are designed to work anywhere — at home, at the gym, or on the road. Real Start includes beginner home and gym workouts with videos, and Real Vault unlocks the entire library. Coaching programs are built around the equipment you actually have access to.

How does online fitness coaching work for women over 35?

Online fitness coaching for women over 35 works through a combination of individualized programming, nutritional guidance, regular check-ins, and direct access to your coach. At Real Lyfe Fitness, programs account for the specific challenges women over 35 face including hormonal changes, perimenopause, busy schedules, and changing recovery needs. Ashley specializes in this demographic and brings personal experience alongside professional coaching.

What is the difference between Real Start, Real Vault, Real Coaching, and Real Lyfe Elite?

Real Start ($19.99/month) is the beginner entry program — a foundational workout program with videos, a nutritional tracker, and personal getting-started check-ins. Real Vault ($49.99/month) is self-serve access to the entire ever-growing workout library plus calendar and nutritional tracker, with automated check-ins and no live coaching — best for self-motivated members. Real Coaching ($200/month) is individualized coaching with a custom calendar, nutritional advice, frequent check-ins, and direct messaging. Real Lyfe Elite ($400/month) is the highest level, with daily check-ins and weekly calls, fully personalized. Real Coaching and Elite begin with a free intro call.

Built for Adults 35+

Train Hard.Live More.

Real coaching for real adults with real lives. Stop starting over. Start building something that lasts — with a team that actually gets it.

Built specifically for adults 35+ juggling real careers, real families, and a real desire to stop treating fitness as a seasonal project.

Decades of real-world coaching experience — from first responders and fighters to everyday women finding their strength again.

See the Programs View Programs

85%+

Client Retention

10+

Years Coaching

35+

Our Specialty

$Carl and Ashley — Real Lyfe Fitness$

Who This Is For

If This Sounds Like You — You're in the Right Place

You're Busy & Overwhelmed

Career, family, obligations — and fitness keeps falling to the bottom of the list. You need a program that fits your actual life, not an idealized version of it.

You've Started Over Too Many Times

You know what to do. You just need accountability, structure, and a coach who stays in your corner even when life gets in the way.

Your Body Is Changing

Metabolism, hormones, energy, recovery — your 30s and 40s hit different. You need coaching that understands that and works with it, not against it.

The Team

Two Roles. One System.

Real Lyfe Fitness was built specifically for adults 35+ who are ready to stop guessing and start living. Carl and Ashley bring decades of combined experience — and the shared reality of living this every single day.

Carl

Head Coach & Founder

ISSA CPT · Nutritional Coach · Tactical Conditioning · BJJ Black Belt · 10+ Years Coaching

Carl has been coaching adults for over a decade — and the proof isn't just in the results, it's in who stays.

With 85%+ of clients still training after six months, the program works because it's built around real life, not around ideal conditions.

Triple-certified through ISSA as a Personal Trainer, Nutritional Coach, and Tactical Conditioning Specialist — and a BJJ black belt — Carl has trained first responders, fighters, and everyday adults who needed a coach who actually understood pressure, discipline, and what it takes to show up when life gets hard.

His client base is over 80% women 35+. Not by accident. Because the approach works for people who have real careers, real families, and zero patience for programs that don't fit their lives.

Ashley

Client Experience Lead & Co-Founder

Project Manager · Accountability Lead · Community · Living It

She's Not on the Other Side of the Journey. She's On It With You.

Ashley isn't your coach. She's where you're trying to get.

As a project manager leading major construction builds — managing teams, timelines, and competing priorities at the highest level — she knows exactly what it means to have a full life and still show up for yourself.

She's the accountability layer that makes the program stick. Check-ins, scheduling, community, and the honest voice of someone who's living this alongside you — not talking at you from the other side of a transformation.

When you feel like your schedule makes fitness impossible, Ashley is the person who shows you how it actually fits.

Choose Your Path

Choose Your Level

No cookie-cutter plans. Every tier is designed to meet you exactly where you are.

Tier 01

Real Start

For the adult 35+ who's starting fresh — or starting over — and wants a clear, beginner-friendly path instead of a firehose.

A focused beginner program to stop guessing and start moving — the lowest-barrier way in, with no drop in quality.

Beginner workout program — home & gym workouts with video
Workout calendar & progress tracking
Full nutritional tracker
Personal check-ins as you get started
Unlike a faceless app — a real human in your corner

This is your starting point — not a lesser program.

$19.99

per month

Get Started →

Tier 02

Real Vault

For the self-motivated lifter who just wants great workouts and a simple way to track nutrition — no coaching, just the tools.

Full, unlimited access to the entire Real Lyfe workout library — an ever-growing vault built for everyone from day-one beginners to people who train regularly. Yours anytime, anywhere.

Full access to the entire Real Lyfe workout library — beginner to advanced
New workouts added all the time — the vault keeps growing
Workout calendar to schedule & plan your training
Full nutritional tracker — macros, calories & a real plan
Train anytime, anywhere — self-guided, no waiting on a coach

All the tools. None of the hand-holding. You run the show.

$49.99

per month

Unlock the Vault →

⚡ Most Popular

Real Coaching

For those who need accountability & guidance

Your individualized training program, built for you. Nutritional tracking and advice, a custom workout calendar, weekly app check-ins, and direct messaging any time. A real coach at your disposal.

Custom training program
One-on-one nutrition coaching
Workout calendar & progress tracking
Check-ins multiple times a week
Direct messaging with your coach, anytime

Most people land here. Full coaching, no compromise.

$200

per month

Apply Now →

Tier 03

Real Lyfe Elite

For the person who's fully committed and wants complete attention. Daily accountability. Weekly calls. One coach, completely focused on you.

Real Lyfe Elite is our highest level of engagement — workout planning, nutritional coaching, daily check-ins, and a weekly call to keep everything on track. Fully tailored to you, with the full weight of the program behind it.

Full workout planning & scheduling
Nutritional coaching
Daily check-ins
Weekly call to keep on track

At this level, Carl is your primary coach. Our in-person clients pay significantly more for less access.

$400

per month

Apply for Coaching →

Client Results

Real People. Real Stories.

I started with no balance, no muscle tone, zero strength. Carl said 'no problem at all' — and meant it. Through dark humor and banter that will never see the light of day, I never quit showing up and he never quit believing in me. Eventually I felt obligated to become the person he believed in. He has helped me change my life and I'm forever grateful. It's Real Lyfe — and truly real life.

Jacqui

Real Lyfe Client

Carl and the Real Lyfe App changed my body. I was able to put on about 20lbs, get stronger and still stay lean and beach ready. It was work, but it absolutely worked.

Josh W.

Real Lyfe Client

I am a stay at home mom, with no time to go to the gym consistently. Carl and the app gave me home and gym workouts, tracked my calories and helped me lose 45lbs. I love them!

Melissa B.

Real Lyfe Client

Real Coaching — Real Commitment

Is Real Lyfe Fitness Coaching Right for You?

Our coaching programs aren't for everyone — and we mean that as a compliment. We work with people who are serious about change, not just curious about it.

✓

This IS For You If...

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You're ready to do the work — not just talk about it

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You've started over enough times and you're done with that cycle

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You want a real relationship with a coach — not a faceless app

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You're willing to be honest — with us and with yourself — about what's been holding you back

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You want sustainable results built around your real life — not a 30 day crash

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You're ready to commit — to yourself, to the process, and to showing up

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This Is NOT For You If...

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You're looking for a quick fix or a magic number on the scale

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You're not willing to examine the habits and mindset that got you here

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You want someone to hand you a plan and then leave you alone

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You think 30 days is enough time to undo years of patterns

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You're not ready to be challenged — physically or mentally

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You want someone to just tell you what you want to hear

Not Ready for Full Coaching Yet?

That's okay — that's exactly what Real Start is for. Get access to our beginner program and nutrition tracker for $19.99/month. No commitment. No pressure. Just a real starting point.

Start with Real Start →

Got a Question?

Ask Us Anything.

Not sure where you'd fit — or stuck on something with training, nutrition, or getting started again after years off? Send it over. A real coach reads every message and gets back to you. No sales pitch, no pressure.

We answer fitness and nutrition questions — not medical advice. For health conditions, always work with your doctor.

Why Real Lyfe

Built Different. By Design.

Train Anywhere

Home, hotel, or gym — your programming works with the equipment you actually have. No excuses, no barriers. Just work that fits your life.

Real Accountability

Check-ins, direct messaging, and coaches who are paying attention. This isn't a cookie-cutter app — it's a real relationship with people who care about your results.

Whole Person Coaching

Fitness, nutrition, mindset, and lifestyle — all connected. We coach the whole person, not just the workout. Because real results come from real change.

Train Hard.Live More.

If This Sounds Like You — You're in the Right Place

Two Roles. One System.

Choose Your Level

Real People. Real Stories.

Is Real Lyfe Fitness Coaching Right for You?

This IS For You If...

This Is NOT For You If...

Ask Us Anything.

Built Different. By Design.

From the Coaches

Stop Starting Over.